With its design oriented eye, it scrutinizes consumer needs and simplifies what needs to be done.
Using a combination of material technology, industrial design, and lifestyle aesthetics, THAT! creates a series of innovative, convenient kitchenware and dining products that help make life simpler and better.
When firstly faced with our avant-garde designs, most people can’t help but exclaim, “Wow! That’s amazing!”
From design thinking to careful observation, design guides us every day as we reflect, reconstruct, and search for new insights within our daily activities.
New insights, obtained through innovative programs and newly integrated material technologies, enable us to achieve new lifestyle proposals.
New lifestyle proposals, beyond being innovative, must resolve real user issues in practical, intuitive ways while preserving room for user freedom and creativity.